November 4, 2020

Focus Mastery at Work with Liza Gurtin

Almost every product we use on a daily basis has a notification component especially work apps. This meant people are more prone to distractions.

To cover this and more, our CEO Emna Ghariani sat down with Liza Gurtin, ex Product Manager at Slack to discuss strategies to stay focused at work, get things done and be more productive.

Liza spent 3.5 years at Slack where she led product teams on the developer platform and core messaging. Prior to Slack, she was one of the first 20 employees at Robinhood where she spearheaded the initial platform and growth efforts.

It's all about the workflow

When it comes to notifications, people always prefer the default behaviour. However Liza insists that the workflow can make or break the transition:

"in terms of how to use notifications while it's like one of my principles and i was thinking about this work is that everybody knows their work and their workflows fast, so we want to use technology g in a way that it's working with us. it's amplifying us and it's not distracting us."

Customize your notifications preferences

Once you are aware of the workflow, customizing notifications becomes a must in order to maximize your productivity at work. Liza explains

"There were a certain set of things that I always wanted to be notified for, so I would go in and I would say for my people that I consider my first team so my product of my team the pm team for the messaging pillar that I was under my manager like those are people that are high priority for me. I want to make sure whenever they message me I get a notification about them. I get a notification for that message and there's other things which it's less important for me to be notified and maybe I just want to be in foreign so I don't really want any notifications. it's may be muted. I just want to check up on it and know that it's there and then there's this layer in the middle where somebody tags me, mentions me or mentions a word or topic that is important to me. I want to be notified but it's not as high priority, and for me personally, what i want to avoid is the behavior of feeling like i'm missing something so that I have to go back to slack and constantly be checking my channels constantly be talking on my phone.

Listen to the full episode with our CEO Emna Ghariani on your favorite podcast platform.